You know the business needs to move forward.

You know the business needs to move forward.

The question is where to focus.

The question is where to focus.

I help growing service businesses connect the dots, challenge assumptions and get clear on what deserves attention before committing to the next hire, system, process or investment.

I help growing service businesses connect the dots, challenge assumptions and get clear on what deserves attention before committing to the next hire, system, process or investment.

Connect with Caitlin

An independent pair of eyes

Two women having a conversation in a cozy room, one sitting in an armchair with a notebook, the other at a small table with a potted plant, notebook, and phone, near a window with outside view.
Two women having a conversation in a cozy room, one sitting in an armchair with a notebook, the other at a small table with a potted plant, notebook, and phone, near a window with outside view.

When you’re in the business every day, it can be hard to see what’s really driving the friction or whether you are really investing effort into the right areas.

I look at what customers are saying, what your team is thinking, what the numbers show, and where systems or processes are creating friction.

I connect the dots for you, so you can see what needs attention, what can wait, and what’s worth changing next.

Clarity before commitment.

Connect with Caitlin

I’m Caitlin Odoko

Smiling woman in a sleeveless black dress with white stripes, standing in a cozy room with a beige armchair, wooden bookshelves, and a wicker lamp.

I’m passionate about working with growing business owners when they need to make sense of what’s going on, untangle what feels messy and figure out whats actually worth their attention.

I’m curious, thoughtful and collaborative in how I work. Asking questions, bringing together different perspectives and turning complexity into actionable recommendations.

Behind this is the structure of business analysis, customer experience and hands on change experience. Balanced with the reality of having run a service based business myself.

A fresh pair of eyes for clearer next steps.

Connect with Caitlin

“Caitlin just gave us clarity”

Fit Future Training Academy came to me wanting a clearer view of their customers, data and how the business was doing behind the service.

After working together, they reported;

Clearer customer journeys, better use of data, more informed decisions and having greater capacity to grow their business.

“It was lovely to have that outside, unbiased person to give us inputs on how to grow the business but again how to keep our levels of service high.”

Bailey, Co-Owner Fit Future Training Academy

A woman with curly blonde hair smiling, standing with arms crossed inside a building with brick walls and large windows, wearing a black athletic shirt with logos and black shorts.

Ready to get a clearer view of your business?

You don’t need to have the answer before we connect

Lets work out what’s actually happening and what’s worth focusing on next.

A woman with shoulder-length dark hair, wearing a black denim shirt and bright pink pants, sitting on a couch and smiling while looking at her laptop. The laptop is on a wooden table in front of her, and she is in a cozy room with a window and a beige cushion with a black geometric pattern in the background.