Who am I?

A woman in pink pants and a white and black top standing in front of a whiteboard with multiple colorful sticky notes. She is mapping out the customer journey to improve customer experience and increase sales.

I’m a customer experience consultant working with small businesses across Edinburgh, West Lothian and Scotland’s Central Belt.

My journey

My journey started early, running a dance school in Scotland at 19, some of this time spent living in the US. This showed me the grit and joy behind being a business owner. From here I went on to work on global transformation projects in a Big 5 UK bank where I learned the powers (and pitfalls) of process, planning and performance.

But what did I really crave? Getting closer to the value. I wanted to work directly with founders and business owners, solving real problems and seeing the results of that work change lives.

I hold an MSc in Business Analytics & Consultancy, and trained in Human-Centred Design meaning I bring two things most consultants can’t. I can read what your data is saying, and I know how to make this feel human, not clinical.

About me

I’d describe myself as “unseriously serious”. I take your business seriously, but bring energy and fun to every interaction.

I’m known for asking a lot of questions. It’s important to me because seeing the full picture helps me spot opportunities others don’t.

Whether we’re simplifying your strategy, reworking customer journey or building clarity into your numbers, my job is to make business feel lighter, clearer and easier.

About you

I work best with businesses ready for real change. People who are open, committed and curious about where their business could be with the right guidance. I work with businesses that aren’t data teams. People who are brilliant at what they do but haven’t had the time to stop and look at the patterns in their own business.

Young woman with long dark wearing a dancing outfit. This is Caitlin back when she was the owner of a dance school at 19. She now is an a business coach in Edinburgh, helping business owners to bring clarity to their business and boost profits

Highlights

  • Masters in Business Analytics and Consulting and Bachelors in Business Management

  • Co-Owned a local dance school, through a global pandemic and whilst living abroad

  • Supported global transformation projects in a UK Big 5 Bank

  • Trained in human-centred design practices

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