Analytical edge. Human touch.

A woman in pink pants and a white and black top standing in front of a whiteboard with multiple colorful sticky notes. She is mapping out the customer journey to improve customer experience and increase sales.

With an MSc in Business Analytics, over eight years experience inside a major UK bank across operations, transformation, customer experience and service design and certification in Human-Centred Design, I bring both rigour and warmth to every engagement.

But the real foundation is this: Previously running my own business, I realised that small business owners often build on passion without the strategic and analytical tools that make growth sustainable. I’ve spent years deliberately acquiring those tools, and now I bring them to founders who are ready to use them.

I’m not here to tell you what to do. I’m here to help you see what’s already there and think more clearly about what YOU want to do next.

Young woman with long dark wearing a dancing outfit. This is Caitlin back when she was the owner of a dance school at 19. She now is an a business coach in Edinburgh, helping business owners to bring clarity to their business and boost profits

Highlights

  • Masters in Business Analytics and Consulting and Bachelors in Business Management

  • Co-Owned a local dance school, through a global pandemic and whilst living abroad

  • Supported global transformation projects in a UK Big 5 Bank

  • Trained in human-centred design practices

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