About Caitlin Odoko
I help growing service businesses make sense of what’s happening before they decide what to change.
I’m an independent business improvement consultant based in West Lothian, working face-to-face with businesses across Edinburgh and Central Scotland and virtually with clients further afield.
I work alongside business owners to untangle what feels messy, make sense of what’s going on and work out what is actually worth focusing on next.
I listen, ask questions, bring different perspectives together and challenge thinking without making things more complicated than they need to be.
Why I work this way
When you are close to the business every day, it can be difficult to see what is really driving a problem.
The answer might sit with your customers. Or your team. Or the way a process works. Or the system behind it. Or in data you already have but are not using.
My role is to bring an independent pair of eyes, connect the dots and help you build a clearer picture before time and money are committed to the next solution.
That means I am not tied to one answer, one tool or one type of intervention.
No pre-packaged answer. Everything starts with your business.
Corporate structure. Small-business reality.
My background combines frontline operations, business analysis, customer and colleague insight, data, human-centred design and hands-on change experience within a large, complex organisation.
This taught me how to break down complex problems, work across different perspectives, challenge assumptions and turn evidence into clearer decisions.
But I also understand the other side.
I’ve also ran a service-based business, so I know what it is like to deliver the service while also thinking about pricing, customers, people, operations and growth.
I bring the useful parts of corporate problem-solving. The structure, evidence and analytical rigour and apply this in a way that makes sense for a growing business.
My Credentials.
MSc Business Analytics & Consultancy
BA (Hons) Business Management
LUMA Institute Human-Centred Design Practitioner
8+ years’ experience within a large, complex and regulated organisation
Experience across operations, business analysis, people change, customer insight
Former service-business owner
Experience working with frontline teams, senior leaders and external suppliers
