Why every Edinburgh business needs to understand their customers better
Running a business in Edinburgh means standing out in a city full of choice — from bustling tourist spots to thriving local neighbourhoods. Yet too many businesses fall into the trap of thinking they know their customers, when in reality they’re guessing. In this post, we explore why truly understanding your customers is the key to growth, how Edinburgh’s unique mix of locals, students and visitors shapes buying behaviour, and practical steps you can take to connect more deeply with the people who keep your business thriving.
Do you understand your customer journey?
Defining and improving your customer journey is essential in your business. It provides you with an improved understanding of yur customer and their needs and wants, helps you improve and get more benefit from your marketing efforts and improve your customer retention and loyalty. Doing this helps you identify pain points, optimise touch points and personalise the interactions you have with your customers leading to greater satisfaction and business growth.
7 Signs you're too deep in your business's weeds (and what to do about it)
Running your business shouldn’t feel like it’s running you (long term). If you feel overwhelmed, like you are constantly reacting or like you are running on the spot you are not alone.
This quick guide will give you 7 signs you are stuck in the weeds of your business and give you the practical steps to get back in control.