What is Business Coaching?

And how do you know if it’s for you?

If you run a business you’ve probably said one (or all) of these things to yourself at least once.

“I have so many ideas but I just don’t know how to execute them.”

“I want to grow my business but where do I start?”

Or the classic “I need to work on the business rather than in the business.”

If so, you could benefit from having a business coach.

So what is business coaching really?

Business coaching is guided support helping you to think more clearly, act more strategically and build a business that actually works for you.

It’s not about generic, cookie-cutter advice. It’s about:

  • Asking the right questions

  • Spotting patterns and blind spots you can’t see

  • Co-creating plans and systems that match your strengths and goals

A good business coach helps you step back, get clarity and move forward with confidence and direction.

Is Business Coaching for Me?

If any of the following feels familiar, you’re in the right place:

  • You’re running a small business and you’re overwhelmed trying to do it all

  • You’ve hit a plateau and don’t know what needs to change

  • You want to grow but aren’t sure which steps to take first

  • You know your business could be simpler, smarter and more enjoyable but you need some help to figure out how

Whether you’re just starting out or got a few years behind you, coaching helps you take a step back and see the big picture. This helps you make real progress.

What We’ll Work On Together

Each session and service is tailored specifically for you, but here’s an idea of what we might cover:

  • Clarifying your vision and goals

  • Identifying bottlenecks in time, energy, or money

  • Understanding your customer and refining your offer

  • Building processes that free you up

  • Making data and insights easy to understand and act upon

  • Creating a plan that feels like you

Why work with me?

I’m Caitlin, a business coach who helps businesses and founders launch, grow, and untangle the mess that comes with success.

What sets me apart? I blend:

  • Corporate transformation experience from a Big 5 UK bank

  • Creative thinking and humour to make coaching feel fun, not formal

  • Human-centred design principles that keep the focus on people and customers and not just profit

I ask a lot of questions allowing me to simplify the complex and I genuinely love seeing founders feel proud of what they’ve built.

Still not sure whether coaching is right for you?