Fit Future Training Academy
“We approached Caitlin because we needed help understanding more about the day-to-day running inside the business… understanding the data that we have coming into the business and then what to do with that data, understanding more about our customer and again what we can do with that knowledge.”
- Bailey, Co-Owner Fit Future Training Academy.
Why did they come to Caitlin?
FFTA knew there was useful information already sitting within the business.
The challenge was understanding what this told them and how to use it more deliberately, particularly to build a more data-led approach to future decisions.
We started with a 30-minute discovery session to understand where the founders were experiencing friction, get a high-level overview of the customer journey and explore what data they were already collecting and using.
Going beyond the first conversation
After discovery, I followed up with a more detailed questionnaire.
This allowed us to go deeper into the areas raised during the initial conversation and gave me additional information to analyse ahead of the workshop.
My preparation for the workshop focused on three things:
Building a clearer picture of FFTA’s customers and why
Comparing the founders’ reflections with what the available information showed
Identifying practical opportunities to make greater use of data going forward
In some areas, the evidence supported what the founders were already seeing. In others, it prompted further questions.
This became an important part of the work. Not accepting the first explanation for where the challenge sat, but using the information available to test it and challenge it.